The Travel Foundation / ABTA
Back to case studies listingMake Holidays Greener Campaign 2012
explore research has just done a great project for The Travel Foundation and ABTA to support the 2012 Make Holidays Greener campaign.
We used our in-house consumer panel, Panelbase, to interview 1,000 British holidaymakers and find out what souvenirs they bring home from their trips abroad and whether they think about the environmental impact of their purchases.
Our research was used to inform the PR activity which accompanied the campaign and to highlight the simple things people can do on holiday which can make a difference to the local people as well enhancing their own experience.
If you would like to discover more about how explore research can deliver bespoke surveys to provide quality insights and editorial content for your PR purposes, then please get in touch.