SEO copywriting. What is seo text? SEO Writing

1. What is SEO text SEO copywriting?
2. Factors ranking the text in search engines.
3. SEO copywriting. Writing seo text.
4. Examples of quality SEO articles.
5. Where to order SEO texts?

Today we continue the topic copywriting and talk about what SEO text is , how to write it, what SEO text optimization is . Today, SEO copywriting ( writing SEO texts ) is in great demand, highly valued, so this topic should be interesting for site owners who want to fill them with quality articles for the purpose of search promotion, and for copywriters who fulfill orders and write expensive articles and increase revenue .

Surely everyone who is interested earnings on sites or are engaged in copywriting, have repeatedly come across the concept of SEO - in recent years, it just flooded the Internet. What do these 3 popular letters mean?

SEO is an abbreviation of the words Search Engine Optimization, which means “search engine optimization”. All webmasters, site owners are engaged in varying degrees of SEO - promote their resources in search engines to increase their traffic and, as a result - their income. Only someone does it more competently, someone less, and someone does only harm the site with their wrong actions.

The concept of SEO is very broad, and includes many points. Today I will consider only one direction - writing SEO texts or SEO copywriting.

What is SEO text SEO copywriting?

So what is SEO text? This text is intelligently optimized not only for people to read, but also for perception by search engines in order to get into the TOP of the search results. SEO copywriting is the process of writing SEO texts.

I want to note that not only the text that is contained there, but also many other factors affect the hit of a site page in the TOP of the search results. However, the article itself is one of the main factors affecting search engine ranking, which is why SEO texts and SEO copywriting pay so much attention.

How to view examples of SEO texts? It's very simple: enter into the search engine any query you are interested in and open the first few pages in the search results - these will be SEO texts. In many respects thanks to the competent SEO-optimization of the text, these pages are in the TOP. If you have reached this page on any request from a search engine, it means that you also have a well-written SEO-text.

Factors ranking the text in search engines.

To write a SEO text, you need to know the main factors ranking an article in search engines. However, the problem is that the search engines themselves keep them in strict secrecy, describing priorities only in general terms. This is quite logical: after all, if everyone knows exactly how articles are ranked in the search, they will simply be customized for these parameters.

Therefore, all factors ranking text in search engines are obtained by analyzing publicly available information, webmaster experience and are approximate.

So, the most important thing from the point of view of the search engines (and they don’t hide it) is the real usefulness of the text to the reader, getting an exhaustive answer to the query that was given to the search engine. But search robots are responsible for ranking, how do they determine whether the text is useful to the reader or not?

Search robots rate the so-called. behavioral factors , that is, the behavior of the user navigated to the page with the text. Behavioral factors include the following points:

• The time spent by the user on the page;
• Repeated user visits to the page;
• Navigation to other pages of the site through internal links;
• Leaving comments on the page;
• Crosses pages in social networks;
• Leaving links to articles on forums and other sites;
• Etc.

What should be SEO-text, so that it provides high behavioral factors and ranked well by search engines:

• Unique (not copied from somewhere in whole or in part and not even reright );
• Structured (have a well-defined structure: subheadings, lists, paragraphs, highlighting important points, etc.);
• Relevant to the title (the content of the text should fully disclose the phrase to which it is entitled);
• Relevant key phrases (key queries and the most frequently repeated words in the text should also absolutely correspond to its semantic content);
• With internal linking (to contain links to other useful articles of a site of similar content, revealing in more detail the important points mentioned in the text);
• Written in a normal, readable font of normal color on a normal background.

Besides all this, one of the most important features of a SEO text is the presence of a so-called. semantic core. The semantic core is a set of keywords and phrases that need to be included in the text, as well as their percentage ratio to the total volume of the article.

To perform high-quality SEO-copywriting, you must also optimize the following parameters of the article:

• Uniqueness - the percentage of matches with other sources on the Internet. Ideally, it should be 100%, if more than 5-10% coincide (depending on the volume of the SEO text) with one source, the article can not be called absolutely unique.
• Nausea - the presence in the text of frequently repeated words, or rather, their ratio to the total volume of the article. This indicator for SEO copywriting should not exceed 10% mark.
• Spamming - the ratio of recurring keywords and phrases to the total amount of text. In the SEO-text should not exceed 3-5%, and also there should not be any words and phrases that are not key.
• Water - the presence in the text of common words and phrases that are not related to the subject of the article. Water in the SEO-text should not be more than 40-60%, depending on the volume of the article.

To determine the uniqueness, nausea, spaminess, water content of the text and other important parameters, that is, you can perform SEO text analysis using special online services: text.ru, pr-cy.ru/tools/, advego.ru/text/ and others

SEO copywriting. Writing seo text.

Now I’ll dwell on how to properly perform SEO-copywriting, how to write SEO-text so that search robots will appreciate it and the article eventually got into the TOP search results. I will give some useful tips on this.

1. Competent work with keywords. Before writing a SEO article, create its semantic core using keyword services, for example, Yandex.Wordstat. Note that the keys can moderately incline and break in other words. Also, keys must be used in header , subtitles, selections and meta tags. At the same time, remember that there should be an optimal number of keywords in the text: no less, and no more - you should not allow spamming.
2. Analysis of competitors in the TOP. Want to see what quality SEO copywriting looks like at your request? Elementary: go to the first few pages in the results of search results and look - their search robots have already been identified as the most relevant and useful, therefore they are in the TOP. Now find the flaws in these articles, and make your SEO text better, eliminating these flaws. In this case, in any case, you do not need to rewrite articles from the TOP: write your own unique text that would surpass the texts of competitors.
3. Structuring text. As I wrote above, high-quality SEO-text should have its own structure. And here it is not enough to simply break into paragraphs. Be sure to use subtitles, lists, bold, italics, underline, insert thematic images, videos into the text, but all this should be in moderation. Then the text will be the best perceived by the readers, which means - to strengthen the behavioral factors, so necessary for search engines.
4. Real reader benefits. Writing SEO-texts should be done in such a way that they bring real benefits to the reader, that is, answered the question that the visitor asked the search engine. For example, if a user typed “How to write a SEO text” in a search and got into this article, he will find here a lot of useful tips that will help him to do it. And if he got on an article where first there will be some general phrases about how important SEO text optimization is, and then he will be offered “to turn to professionals” - this page will not be particularly useful. Now, if the user typed “Where to order SEO-text” - then another thing.
5. Using SEO text analysis services. After the SEO text is written, you need to go to the services I mentioned above or other similar ones and analyze the parameters described above. If some of them do not meet the standards - edit the text until it is brought to the ideal.

It should be understood that for the place in the TOP of search results, especially when it comes to "fat" or commercial queries, a huge number of sites are struggling, which are becoming more and more every day. That is why quality SEO copywriting is not an easy task, and that is why it is not cheap. However, if you want your site to take a high position in search engines (otherwise why did you create it?), You need to pay special attention to SEO texts.

Examples of quality SEO articles.

In order not to go far, I will give you examples of high-quality SEO articles from my site. Why can I claim that they are of high quality? Because they have already hit the Tops of Yandex and Google search results and have been holding there for a long time, for several years now. You can see for yourself by typing the appropriate queries and looking at the results of the issue. Well, on my site you can see these articles in the column “Popular publications”.

The most high-quality SEO text on the Financial Genius website is by far the article How to make a family budget? Family budget table - This article has already been viewed more than 210 thousand times, and the number of views is growing daily. At the request of the “family budget,” the article has long been included in the TOP-10 issue of Yandex and Google, the positions change periodically, but it does not leave the top ten. What is the value of this article for visitors, and therefore also for search robots who see behavioral factors? The fact that it specifically answers the question posed, contains a specific example of a family budget table, considers the preparation of a family budget for different cases, is structured, accessible for understanding, and, besides that, correctly optimized for the necessary search queries.

Article Money transfers. How to transfer money? also for a long time kept in the TOP of the issue, now the number of its views is close to 100 thousand. The article describes in a concrete and accessible way all popular methods of money transfer, their advantages and disadvantages, that is, it gives the reader a clear answer to the question asked. And besides, under the article, more than 340 comments have already been left, in which readers ask their questions about certain methods of transferring money and controversial situations, and promptly receive my answers. Is such a page helpful? Of course! Therefore, it is ranked high.

Very small in comparison with the first two articles Financial literacy. Basics of Financial Literacy , which now occupies 1 place in Yandex and 4 in Google on the query “financial literacy”. Very briefly reveals the topic, but gives links to other more complete articles for each described item. In addition, this request is the key not only for a specific page, but for the entire site.

Where to order SEO texts?

In conclusion, a few words about where to order SEO-texts. This can be done on freelance exchanges , on webmaster forums where copywriters offer their services, or by contacting a particular copywriter personally, for example, through his personal blog.

However, you should still have a good idea of ​​what quality SEO copywriting is, and before making an order, consider examples from copywriter portfolio to evaluate his skill level in this business. Well, before you pay ordered SEO-text, be sure to check it on the services of SEO-analysis for compliance with all standards.

Now you have an idea of ​​what SEO text is, SEO copywriting, which behavioral factors and other factors affect the ranking of text in search engines, and have a little idea how to write SEO text. Of course, everything comes with experience, so if you pay attention to this issue and time, you will definitely learn how to write high-quality SEO articles.

On this I say goodbye to you. Stay on Financial geniuses where you can always get a lot of other useful information, one way or another related to financial literacy and personal finance management. See you again!